Professional experience

Throughout my career, I've taken on a variety of roles and challenges in the design industry, and I'm proud to share my journey with you.

STRV

Brand & marketing designer

Key projects

  • Vibe Check
  • Relocation LP
  • strv.com

I own and evolve STRV's brand expression across digital, motion, photography, and physical touchpoints, leading art direction and creative execution from concept to launch. Partnering closely with marketing, sales, design, talent, and leadership, I translate business goals into distinctive brand systems and high-impact experiences.

My work spans flagship moments such as website launches, sizzle reels, campaigns, and brand initiatives, while establishing clear guidelines and quality standards to ensure consistency, craft, and scalability across all channels.

Personal Practice

Brand & marketing designer

Key projects

  • GoDaddy Airo
  • foodit!
  • .biz

Independent design practice working with clients including GoDaddy, Linearity, Designer Fund, and Oak's Lab. Focused on executing projects to the highest standards of design excellence.

PSCC

Faculty

Teaches Introduction to Graphic Design to first-year students in the Visual Arts Bachelor's program, emphasizing creative process, concept development, design fundamentals, and typography.

GoDaddy

Senior brand designer

Key projects

  • .biz branding
  • GoDaddy Registry campaign

Sole Senior Brand Designer on global team. Developed brand design guidelines across various products and marketing design guidelines for brand campaigns.

POP

Visual designer

Established quality standards and improved team workflow through design templates and standardized execution methods.

Critical Mass

Lead designer

Joined as Junior Production Designer and grew into design lead for the GoDaddy account. Built and mentored a design team that grew from 4 to 8 designers. Also worked with VISA, BBDO Atlanta, and Daggerwing.