I’ve been running my personal design practice, focusing on partnering with marketing and creative team leaders. With the knowledge gained from my roles in various areas of design, my goal has been to execute every project at the highest level of design excellence.
I’ve partnered with clients such as GoDaddy, Linearity, Designer Fund and Oak’s Lab on brand and marketing design projects.
I’ve been running my personal design practice, focusing on partnering with marketing and creative team leaders. With the knowledge gained from my roles in various areas of design, my goal has been to execute every project at the highest level of design excellence.
I’ve partnered with clients such as GoDaddy, Linearity, Designer Fund and Oak’s Lab on brand and marketing design projects.
PSCC
Faculty 2023 ● Present
My passion for design and experience mentoring others led me to become a faculty member in the Visual Arts Bachelor’s program at PSCC. I’m proud to be a teacher and mentor to first-year students, for whom I developed the curriculum for the Introduction to Graphic Design course. My focus with this program is to introduce students to an effective creative process, concept development, design decision articulation, solid design fundamentals, and strong typographical execution.
I was part of a close-knit global brand design team at GoDaddy, where I served as the sole Senior Brand Designer. In this role, I was responsible for the creative execution of many key brand and marketing design projects.
I owned the design execution for brand design guidelines across various products, developed marketing design guidelines for brand campaigns and worked on brand design for events and conferences. I also collaborated extensively with different departments across the company fostering a strong internal design culture.
POP
Visual designer 2019 ● 2020
During my time at POP, I established new quality standards for the design team and enhanced their workflow during a critical period of high productivity. I streamlined the execution of repetitive tasks by creating and standardizing design templates and creative execution methods.
Critical Mass
Lead designer 2015 ● 2019
I began my career at Critical Mass as a Junior Production Designer and quickly made a significant impact, leading to my role as the design lead for the GoDaddy creative and brand account. I was responsible for building and mentoring a design team that grew from 4 to 8 designers during my tenure. During this time, I developed key partnerships with stakeholders at various levels, which eventually led to my involvement with the GoDaddy brand design team.
I also contributed to various accounts and projects for clients worldwide, including VISA, BBDO Atlanta, and Daggerwing. Additionally, I played a key role in leading the company’s branding efforts, facilitated workshops, and developed pitches for new business opportunities.
