Professional experience
Throughout my career, I've taken on a variety of roles and challenges in the design industry, and I'm proud to share my journey with you.
STRV
Brand & marketing designer
2024 ● Present
Key projects
- ↗ Vibe Check
- ↗ Relocation LP
- ↗ strv.com
I own and evolve STRV's brand expression across digital, motion, photography, and physical touchpoints, leading art direction and creative execution from concept to launch. Partnering closely with marketing, sales, design, talent, and leadership, I translate business goals into distinctive brand systems and high-impact experiences.
My work spans flagship moments such as website launches, sizzle reels, campaigns, and brand initiatives, while establishing clear guidelines and quality standards to ensure consistency, craft, and scalability across all channels.
Personal Practice
Brand & marketing designer
2023 ● Present
Key projects
- ↗ GoDaddy Airo
- ↗ foodit!
- ↗ .biz
Independent design practice working with clients including GoDaddy, Linearity, Designer Fund, and Oak's Lab. Focused on executing projects to the highest standards of design excellence.
PSCC
Faculty
2023 ● Present
Teaches Introduction to Graphic Design to first-year students in the Visual Arts Bachelor's program, emphasizing creative process, concept development, design fundamentals, and typography.
GoDaddy
Senior brand designer
2020 ● 2023
Key projects
- ↗ .biz branding
- ↗ GoDaddy Registry campaign
Sole Senior Brand Designer on global team. Developed brand design guidelines across various products and marketing design guidelines for brand campaigns.
POP
Visual designer
2019 ● 2020
Established quality standards and improved team workflow through design templates and standardized execution methods.
Critical Mass
Lead designer
2015 ● 2019
Joined as Junior Production Designer and grew into design lead for the GoDaddy account. Built and mentored a design team that grew from 4 to 8 designers. Also worked with VISA, BBDO Atlanta, and Daggerwing.